Through mentorship, online learning, and hands-on experience working with Elephant’s 5 million readers on 60 Facebook pages, you will learn to rock social media, journalism ethics, writing & editing for your current career—or use these tools to empower your dream job.

Find your Path.

Throughout the course, Waylon & others will offer mindfulness tools for your everyday life.


Find your voice—and your path.
Over 12 weeks you will...




Learn the art of writing Facebook or Instagram posts, blogs (or...a book) with authors, editors & social stars.

Be a part of the day-to-day runnings
of Elephant Journal—an indie giant with 5-23 million readers a month.

In this age of corporate overreach, fake news & inequality, fall in love with the practice of truth-telling



Get hands-on experience trial-and-erroring live to an audience of 5 million fans on 60 Facebook pages.

Fill out an application and join a course designed to nurture your heart and skills, both. Do well and do good.

Waylon Lewis is the founder of Elephant Journal, host of the award-winning Walk the Talk Show video series and author of "Things I Would Like to Do With You."
He’s been named #1 in U.S. on twitter for #green content twice, Discovery Network’s Planet Green: Green Hero, “Greatest” 25 in Health & Wellness in the U.S., & Prominent Buddhist by Lion’s Roar. His life goal: to change the world for the kinder, and have some fun along the way.

Join best-selling author, meditation teacher & the founder of Elephant Journal in this three-month path.
Find your community.



Invest in yourself: expand your training in mindfulness, video, social media, blogging, writing, editing & ethics with the mentorship of our guest stars.




Former Managing Editor of Elephant Journal, Merete is a successful writer and filmmaker whose award-winning first film, TINY (which helped bring the tiny house movement to the masses), premiered at SXSW & was featured on Netflix. She currently works with The New York Times,
The Atlantic, and VICE.

Linda "Mommy" Lewis is a senior Buddhist teacher and longtime writing professor. Her writing exercises and sweet, calm inspiration never fails to get
your pen moving. 

Ada Calhoun is one of our favorite writers, and author of several of the New York Times' most viral Modern Love essays. A practicing writer and journalist, her latest book represents a writer's voice at its fullest and simplest—a hard-won skill she'll share with you.



We heart yoga teacher Danielle Radulski. She'll share her
success and expertise on Instagram and Stories.

Learn to connect through social media without being salesey—without adding to the hype and noise. We've achieved epic results without spending a dime, and we'll teach you how—all from a mission point-of-view.


Social Media

A unique, mindful, accessible curriculum designed to push and inspire you.

Section One:

What should be sourced when you write? What defines journalism vs. editorial? Learn how to save the world (seriously) through words, with live online classes and 1000s of hours of video and quiz resources.

Want something self-guided? You can Audit Elephant Academy—an affordably, self-paced alternative path that gets you access to our video and study lessons, with quizzes & community—but without committing the 10-15 hours a week that the full Academy can take.
Get started here >

Journalism Ethics

Section Four

Section Two

When everything is at our fingertips, what gets included, and why is something left out? Learned and practiced properly, you'll gain the "live editing" skill that is vital to all genuine writing.

Section Three


Compose a gripping and intriguing post. Write with intention, and learn how to make it get through the noise to connect with readers's good hearts. You'll craft stories, posts and articles that are meaningful to you. You'll work with editors at Elephant Journal—and get published.

What our graduates are saying:

Tess, California
"I signed up the Fall of 2015 when my heart was broken, spirit in tatters, and fingers in perpetual freeze over a keyboard. Elephant Academy was my soul and career CPR. I hope one of you goes into this Apprenticeship 'jungle' for 3 months and comes out a mighty Elephant."

Josette, New Jersey
"I’m in the last weeks of my apprenticeship—and during this program I've written my own articles, edited the work of others, curated Facebook pages and been inspired by this amazing group that I get to work with.
The mission of Elephant Journal is "to be of benefit," and I have found my voice for doing this,
through my writing and through helping others."

Elizabeth, Colorado
"I'd given up on being a 'writer' or having any relationship with the publishing process—that is until I
joined Elephant Academy. Elephant Journal helped me connect to my voice and my soul in a scary but supported way. I grew as a writer, established wonderful friendships, and was challenged in a way I
hadn't been able to access in a long time."

  • You must have a reliable connection to the internet and access to a working computer on a regular basis. Connecting to meetings via phone works but is not ideal.
  • You must have or create an active Facebook account and an affordable Elephant Journal subscription
  • You will get the opportunity to gain hands-on experience running one or two Elephant Journal pages on social media (Green, Adventure, Wellness, Family, Ecofashion, Food, Bicycling, Politics, Culture and 55 other options—we cover just about all aspects of the mindful life). Optional but a rare chance to learn live with community.
  • The Apprenticeship can take up to 15 hours every week with a commitment of three months. It's intense—we pack in a ton of fun, meaningful learning. 
  • Meetings can be attended from anywhere in our world. We recommend you attend the weekly meetings to get the most out of the program (you can ask questions, comment) but you’re welcome to review the meeting material after if you have occasional conflicts.  
  • If your time zone doesn’t allow you to regularly attend meetings, you can review meeting materials and catch up on what you’ve missed just as long as you’re completing assignments and small group meeting responsibilities.  
  • We have fun and laugh a lot, but we also take our learning seriously. We have a three-strike policy. Only join if you can commit. 

Can’t commit? Audit Elephant Academy on your own schedule. 


Course Details

Winter 2018 Dates: January 24th-April 25th

Commitment: 10-15 hours each week

Meetings: 60-75 minute live group meetings on Wednesdays at 11:00 a.m. MST & one weekly small support group with an Elephant Academy Teaching Assistant.

Cost of program: $850


If you are accepted to the program but you request a refund before the first day of class, your tuition will be refunded within seven business days, except for a $75 processing fee to cover our lost time. If you request a refund during the first week of the program, you’ll receive 75% of your tuition back. If you are not accepted into the program, we’ll waive your processing fee and refund 100%. There are no refunds for the Auditing program.

Find your calling with Waylon Lewis, founder of Elephant Journal, host of Walk the Talk Show,
& author of Things I would like to do with You.

Take the Leap.

Sometimes, nothing changes unless you make a change.
Find your path. Find your voice. Find your community.


We'll send you a heads up about future programs.

Frequently Asked Questions!

Will I get to work with Elephant staff? Who is actually training me?

You will be working with the crème de la crème of Elephant Journal: Waylon Lewis, our Editor-in-Chief, will lead the weekly meetings. The Academy team are all fully-trained Elephant editors and social media masters, and the Editorial team who provide personal feedback on your writing have 20+ years of editing experience between them.

I have a full-time job, so most of this course work would need to be done in the evening and weekends. Does that work for this program?

Absolutely, kind of. Full participation in the course requires about 20 hours a week, and there is often a learning curve for the first week or two that may require some additional time and patience. If this feels like it may impede too heavily on post-dinner House of Cards binge-watching, our Audit program may be better fit. 

Do I need an expertise in journalism to be a part of the program?

Nope. If you have no idea what the difference between a headline and byline is, we won’t judge. We offer three weeks of training on journalism, covering everything from journalism ethics to spotting fake news to the nuances of how to write a news story. 

I have no idea how to run a Facebook page for a business, should I still apply?

Neither did Elephant, in 2009. Sometimes we still don’t, in 2017. That said, we’ve built up over 50 content-specific Facebook pages with 5 million fans. We’re here to teach you what we’ve learned, and are still learning every day, about using Facebook to cultivate your business with mindfulness, intention, and authenticity. No experience needed.

You say “run a social media page” with Elephant Journal. Can you explain specifically what this means? Can we create an Instagram or Facebook from scratch or will they all be preexisting?

If you choose to participate, you will be running one of Elephant Journal’s actual Facebook pages—that means you will have a direct impact on our business, engage directly with our readers, be responsible for curating content. Kind of a big deal, right? That’s because we firmly believe the best way to learn is first-hand. You’ll learn how to share content, create community, and build reach on the page, which are directly transferable to your own personal or business pages. 

If you choose not to participate in the challenge, you still get all the video and written training we offer, plus you’ll be a part of the weekly meetings where we discuss the techniques in depth. 

Who are the Teaching Assistants inside the Academy and what are the small groups?

Teaching Assistants are Academy graduates who have decided we just might be cool enough to hang around with a little longer. They are trained in the field, can help you navigate the ins and outs of the Academy, and they are one of the kindest and most mission-oriented crews you’ll ever meet. Each TA holds a weekly small group meeting to provide additional guidance and support for you; we usually have five to seven choices to pick between, and you will have the opportunity to choose one meeting time that works best for you.

What are my chances of being hired by Elephant after this Apprenticeship?

Apprenticing with us doesn’t guarantee you a job, but it does get you noticed. When we do have open positions, we look to Academy alumni first. 

I want to do the Academy to improve my writing, do I have to do all the other stuff? Also, I’m kind of nervous about writing, does it matter that I’m inexperienced? Also, I just love words, and want to hear your general thoughts on that.

Great news: we love words too, and there are few things we enjoy more than helping writers find their voice and hone their skills. While we do value a grammatically correct sentence (a lot), we also have Apprentices join us from all over the world, and whose most poetic compositions are their Sunday grocery lists (which, by the way, can be extremely poetic). All we ask is that you have a willingness to learn, an openness to constructive feedback, and a dedication to improving your craft. 

Oh, and about all that other stuff—we have designed this program so that each section builds on the others. The things you learn about writing a personal introduction on Facebook will be directly relevant to how you identify fake news, and insight on how to ethically and interestingly write a news story will inform how you construct a personal essay, and then share it to your friends and family on social media. See how that came full circle? 

Will the blogging and Facebooking I learn here apply to other websites as well, or just Elephant?

We will teach you Elephant-specific editing guidelines and social media practices, but they will absolutely be relevant beyond the Academy. How to find your voice, how to help a writer find their voice, and how to connect with your readers are universal skills—you may even find they extend beyond your writing and publishing goals. 

Why should I do the Academy if I get the same information in the Auditing course?

So, basically, you want to know why you should pay us a bunch of money when you can pay us less money for mostly the same thing? Great question. Here’s the answer: it’s not mostly the same. We put a ton of time and love into our Auditing course, and recommend it to anyone who needs a self-paced program to gain the skills we offer. But the community of Apprentices, interaction with the Elephant team, and hands-on experience the Academy offers is invaluable—except, you know, for the value we put on it. You will have a team of experts ready and willing to answer your questions, give you personalized guidance and support, and, as we mentioned before, the opportunity to leave your mark on Elephant by curating one of our Facebook pages. 

Do you have more questions?
Contact the Academy team. 

For information regarding payment, please take a gander at our program Terms and Conditions.

So what do you say, are you ready to change your life and the world for the better? Take a leap. Find your joy.

Copyright © 2017 Waylon H. Lewis Enterprises. | "Elephant Journal" is a registered trademarks of Waylon H. Lewis, Enterprises. All rights reserved.